Devil's Potatoes Creative Agency | DETROIT DENIM
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About This Project

We have created this video for Detroit Denim Co.

Although Detroit Denim was legally incorporated in 2010, the journey began much, much earlier. Almost thirty years ago, when Eric Yelsma was a teenager, he discovered an interest in sewing. It started with his love of making things and altering his own jeans on a sewing machine.

Even while in a successful corporate sales career, Eric’s passion for sewing and making didn’t wane. Over time, his enthusiasm and experimentation emerged into a detailed, and very speci c line of men’s jeans.

The nest quality components. All sourced from American companies. Handmade in Detroit, by Detroiters. To expose the myth that it’s impossible to create a sustainable jeans business domestically. And help diversify the manufacturing base of Detroit, by producing a line of men’s jeans like no other.

Eric branded these jeans and his company Detroit Denim Co.

Detroit Denim was recently featured on the CNBC show “The Profit.

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Fashion + Lifestyle, Video Production