Devil's Potatoes Creative Agency | Old Salem Farm
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Old Salem Farm

Equestrian, Fashion + Lifestyle, Video Production
About This Project

We have created this video for Old Salem Farm (a 60-second version aired on NBC), one of the nation’s premier equestrian facilities, and host of the American Gold Cup.

We filmed at the 36th annual Old Salem Farm Spring Horse Shows, which featured these highlights:

The $35,000 New York Welcome Stake
The $50,000 Old Salem Farm Grand Prix presented by The Kincade Group
The $35,000 Welcome Stake of North Salem
The $15,000 Old Salem Farm Speed Derby Presented by Town Vibe
The $35,000 Old Salem Farm Jumper Classic Presented by Wells Fargo Private Bank
The $15,000 under 25 Grand Prix Presented by Douglas Elliman
The $130,000 Empire State Grand Prix presented by The Kincade Group
$10,000 USHJA Hunter Derby sponsored by The Gotchman Family
$15,000 Jr./AO Jumper Classic
$5,000 Leading Hunter Rider Awards

The Old Salem Farm Spring Horse Show features over 130 Hunter and Jumper classes each week, bringing together top competitors from all over the country, including many world-class competitors. In addition to the Olympic caliber Grand Prix events, the event features premier competitions for children, juniors, adults and amateurs. Riders from four to 70 years of age compete in more than 50 divisions from lead-line to Grand Prix.

Newly renovated, Old Salem Farm is host to 27 exceptional horse shows each year. Over the years, Old Salem Farm has hosted United States Olympic Team Selection Trials and World Cup qualifier classes. Olympic stars such as, Peter Leone, Beezie Madden, McLain Ward, Georgina Bloomberg, and Leslie Burr- Howard, as well as many other esteemed riders, have competed here throughout the years.

Old Salem’s beautifully manicured grounds, list of elite horses and riders, and fantastic social gatherings draw spectators from Westchester County and beyond.

At Old Salem you will find state-of-the-art facilities, top-level training led by renowned trainer Frank Madden, and the highest quality of care for you and your horse, all surrounded by 120 gorgeous acres for riding. Old Salem Farm offers:

67 stalls
Seven-day turnout
Stalls mucked daily
30 Turnout paddocks
3 large indoor arenas
Fly mist system
4 hot/cold wash bays
5 outdoor arenas
1 Grand Prix field
Boarders’ Lounge and Gym
Heated viewing area
Beautiful views, access to trails and 120 acres of beautiful rolling grass, paddocks and amenities

Learn more at

See more videos and learn more about opportunities to be featured in The Equestrians series at