Devil's Potatoes Creative Agency | UNION HALL GENERAL STORE
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Food + Beverage, Retail + E-Commerce
About This Project

We created this video for Union Hall General Store in North Salem, NY.

Revered yoga teacher and wellness enthusiast Jane Beltz has realized a dream by rejuvenating the main floor of the historic Union Hall building in North Salem, a bucolic Westchester town about an hour outside NYC.

As it was in the mid 19th century, it begins a new life as a General Store of sorts, but this time with a decidedly modern sensibility.

The concept is simple: a trove of small quantities of handcrafted, rare artisanal items of local provenance and from around the world, in a warm, comfortable environment where community members are encouraged to meet and linger.

There’s no better place to stop, sit, shop, and sip.